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Hand selling your independent novels: meeting readers and making sales

For independent authors, meeting readers face-to-face is often the best way to sell books—especially before you gain widespread recognition. While online marketing is essential, there’s no substitute for personal interactions. Readers are more likely to buy a book when they meet the author, hear about the story firsthand, and form a connection. Here’s how to maximize your success with hand selling your books at events.

Check with your local bookstore to find out if they host authors for book signings. It’s a great way to connect with readers right in your local area!

To get started with hand selling, look for local events where you can set up a table and interact with potential readers. Consider:

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