Tag: Step Five of the Novel Writing Process: Publish Your Novel!

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How to set prices and earn royalties on your independently published novel

Mandy Webster

Setting the right price for your independently published novel is crucial to maximizing your earnings while ensuring your book remains competitive in the market. The price you choose not only affects your royalties but also influences readers’ perceptions of your book’s value. Here’s how to make strategic pricing decisions and understand how royalties work.

An effective book pricing strategy will keep your novel affordable without devaluing your work.

Royalties are the payments you receive for each copy of your book sold. Unlike traditional publishing, where authors typically receive a small percentage of sales (usually 5-15%), independent authors keep a much larger share of their earnings—often 35-70% for ebooks and 40-60% for print books, depending on the publishing platform and pricing model. However, royalties are calculated after subtracting production costs, platform fees, and any distributor cuts.

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Beta readers vs. ARC readers: do you need both as an indie author?

Mandy Webster

For independent authors, feedback is invaluable. But when it comes to getting pre-publication opinions on your book, should you use beta readers, ARC readers, or both? While they serve different purposes, each plays a crucial role in refining and marketing your book before publication.

There is a major difference between a beta reader and an ARC reader.

What are beta readers?

Beta readers are early readers of your full manuscript draft. Think of them as workshop partners—people who help you shape your book before it reaches the final stages. They provide feedback that might lead to deep revisions, pointing out plot holes, character inconsistencies, pacing issues, or anything else that could improve the reading experience. Because of this, beta readers are typically used before the final proofreading stage, when there’s still time to make significant changes.

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Is it wrong to use AI for book covers? Here’s why the answer isn’t simple

Mandy Webster

If you’ve spent time in publishing spaces lately, you’ve probably seen the heated arguments over AI-generated book covers—and the moral panic that sometimes comes with them. The core of the opposition sounds reasonable: artists deserve to be paid. Many AI image generators are trained on existing artwork without permission. Some argue that using AI is stealing from creatives and eroding the value of real human labor. In this view, choosing an AI cover over hiring a professional designer is not just a budget decision—it’s an ethical failure.

To be considered a new, copyrightable work, a derivative work must be substantially different from the original and reflect the artist’s own creative input. Where should we draw the line when the “artist” is AI? Should accessibility be a consideration?

It’s also true that AI doesn’t yet create perfect, consistent, or always-usable art. Many covers made with AI look slick on a screen but fall apart in print. Designers bring not just visual skill but marketing savvy, genre expertise, and an understanding of composition that a prompt can’t replicate.

And yet, the conversation around AI art often lacks nuance.

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Book cover design for independent publishers: making your book stand out

Mandy Webster

They say not to judge a book by its cover—but when it comes to indie publishing, readers absolutely do. Your book cover is often the first—and sometimes only—chance to grab someone’s attention, so it needs to make an impact. Whether you’re working on a shoestring budget or ready to invest in professional help, understanding your options for book cover design is crucial. In this post, we’ll explore the pros and cons of designing your own cover, hiring a designer, or trading services to create a cover that does your story justice.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

DIY book cover design

Designing your own book cover can be a cost-effective solution, but it requires a solid understanding of design principles. Many publishing platforms offer cover generators, but these tools are often limited and produce generic-looking covers. I used them for my first couple of books, but I quickly realized that I wanted to represent my work more professionally. If you choose to design your own cover, keep these key factors in mind:

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How to select the right independent publishing platform for your novel

Mandy Webster

Once you’ve finished writing your novel, the next big decision is choosing the right platform on which to publish it. With numerous options available, it can be overwhelming to determine the best fit for your book. Before diving into the platform selection process, it’s crucial to define your publishing goals. Below are a few examples of goals you may wish to achieve.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

Maximum reach: If you aim to reach a global audience and prioritize sales, platforms like Amazon KDP and Barnes & Noble Publish are excellent choices.

Creative control: If you want complete control over your book’s design, formatting, and distribution, platforms like Lulu and IngramSpark offer more customization options.

Royalties: Consider the royalty rates offered by different platforms. Some platforms offer higher royalties, while others may have lower rates but provide additional services.

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What are the steps for publishing your novel independently?

Mandy Webster

Independently publishing your novel offers unparalleled creative control and the opportunity to bring your story to readers on your terms. Unlike traditional publishing, where a publishing house manages editing, design, marketing, and distribution, independent publishing puts those responsibilities in your hands. This path allows you to set your own schedule, retain full rights to your work, and earn higher royalties per sale.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

While it requires dedication and strategic planning, self-publishing is an empowering way to share your voice with the world. Here’s a step-by-step guide to help you navigate the independent publishing process and launch your novel successfully.

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What are the benefits of independent publishing?

Mandy Webster

Independent publishing has revolutionized the way stories reach readers. Once seen as a last resort for authors, it’s now a legitimate and empowering option that offers distinct advantages over traditional publishing. For writers seeking creative control, faster timelines, and a direct connection to their audience, independent publishing can be a game-changer.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

One of the greatest benefits of independent publishing is creative control. As an independent author, you retain full authority over every aspect of your book—from the story and title to the cover design and marketing strategy. This freedom allows you to create a product that reflects your unique vision, without the need to compromise to meet the demands of a publishing house.

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What’s the difference between self-publishing and independent publishing?

Mandy Webster

The terms “self-publishing” and “independent publishing” are sometimes used interchangeably, but there are some subtle differences in their meanings. Referring to yourself as “independently published” rather than “self-published” can enhance your professional image and improve the perceived legitimacy of your work. The term “self-published” has historically carried a stigma, often associated with amateur work lacking professional editing, design, or quality control. While this perception is changing, “independently published” signals a deliberate and professional approach to the publishing process.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

By calling yourself independently published, you emphasize that you’ve taken on the role of a publisher, overseeing the same critical steps that a traditional publisher would handle—hiring professional editors, designers, and marketers to produce a polished, high-quality book. This distinction suggests a level of professionalism and commitment to producing work that meets industry standards, which can appeal to readers, reviewers, and industry professionals alike. It reframes your work as a serious endeavor, on par with traditionally published books, and highlights your entrepreneurial spirit in bringing your book to life.

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How to format your novel manuscript for traditional publishing

Mandy Webster

Once you’ve finished writing your novel, the next crucial step is formatting it correctly for submission to literary agents or publishers. A poorly formatted novel manuscript is likely to be quickly rejected by a traditional publisher. A sloppy manuscript can reflect poorly on the author’s professionalism and attention to detail. Additionally, it can be difficult to read, negatively impacting the reader’s experience.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

Proper formatting can significantly impact your manuscript’s professional appearance and readability. Here’s a comprehensive guide to formatting your novel manuscript for traditional publishing:

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What are the steps for getting your novel traditionally published?

Mandy Webster

Getting your novel published by a traditional publisher can feel like an ambitious dream, but with preparation and perseverance, it is achievable. Traditional publishing involves partnering with an established publishing house, such as Penguin Random House or HarperCollins, which takes on the responsibility of editing, designing, marketing, and distributing your book.

In this series, we’ve reviewed the planning, writing, evaluating, and revising steps of the novel writing process. Now it’s time to publish your novel!

Unlike independent publishing, where authors take on much of this work themselves, traditional publishers typically pay an advance and earn their profits through book sales, splitting royalties with the author. If your goal is to see your book on bookstore shelves with the backing of an experienced team, check out the following general steps to getting your novel published by a traditional publisher:

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