If you want to build an audience for your books—or grow a platform that actually sustains interest—you can’t post once in a while and hope for the best; consistency is the engine, and efficiency is the fuel. The problem, of course, is time.
If you’re like me, you work a full-time job. You have family obligations, errands, laundry, dishes, and a life you’d like to live outside of your laptop. And yet, I typically update my blog five days a week. That doesn’t happen by accident. It happens because I treat content creation less like a burst of inspiration and more like an assembly line.
Continue reading “How to generate content efficiently when you already have a full-time job”


