Writers on Writing

How to generate content efficiently when you already have a full-time job

If you want to build an audience for your books—or grow a platform that actually sustains interest—you can’t post once in a while and hope for the best; consistency is the engine, and efficiency is the fuel. The problem, of course, is time.

Breaking the work into parts doesn’t cheapen it. It makes it possible.

If you’re like me, you work a full-time job. You have family obligations, errands, laundry, dishes, and a life you’d like to live outside of your laptop. And yet, I typically update my blog five days a week. That doesn’t happen by accident. It happens because I treat content creation less like a burst of inspiration and more like an assembly line.

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