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Hand selling your independent novels: meeting readers and making sales

For independent authors, meeting readers face-to-face is often the best way to sell books—especially before you gain widespread recognition. While online marketing is essential, there’s no substitute for personal interactions. Readers are more likely to buy a book when they meet the author, hear about the story firsthand, and form a connection. Here’s how to maximize your success with hand selling your books at events.

Check with your local bookstore to find out if they host authors for book signings. It’s a great way to connect with readers right in your local area!

To get started with hand selling, look for local events where you can set up a table and interact with potential readers. Consider:

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Using Goodreads to connect with readers and promote your independently published novels

Goodreads is one of the most powerful platforms for authors looking to connect with readers and promote their books. As a social networking site dedicated entirely to books and reading, it provides a unique opportunity for independent authors to gain visibility, interact with potential readers, and boost book sales. While there are other book-focused platforms, Goodreads remains the most prevalent and widely used.

Readers use GoodReads to keep track of the books they’ve read and want to read, books their friends are reading, and authors whose books they want to read more of!

Goodreads is an online community for book lovers, launched in 2007 and acquired by Amazon in 2013. It allows users to track the books they read, post reviews, participate in discussions, and discover new books through recommendations. With millions of active users, Goodreads is a go-to platform for readers searching for their next read.

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Using an author website, social media, and profiles to build your brand and promote your books

As an independent author, your online presence is one of your most powerful marketing tools. A strong digital platform helps readers discover your work, connect with you, and stay updated on new releases. This post will cover how to effectively use an author website, social media, and author profile pages to build your brand and sell more books.

Whether you enjoy using social media or not, readers these days enjoy connecting with their favorite authors online!

Why you need an author website

Your website acts as your home base—a professional hub where readers, journalists, and event organizers can find everything they need to know about you. It should include:

  • A way for people to contact you for interviews, collaborations, or event invitations.
  • Links to buy all of your books.
  • Any interviews you’ve done, either in print, podcasts, or video.
  • A list of upcoming events, such as book signings and launches.
  • Links to your social media profiles so readers can easily follow you.
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